Let's talk about why it works.
Below are different statistics, case studies and research papers that have been conducted on the subject of Facebook and Instagram advertisements that may interest you. Check them out!
3 Billion...
Close to 3 billion people make up the total number of users currently on Facebook. This shows vast potential in creating your ideal audience! Read more on this here!
38 Minutes...
Most Facebook users scroll, see and engage in ads all the time, the average user clicks on around 11 advertisements in a month. Read more on this here!
Organic reach...
Finding your ideal customer may mean that they also know others who would be interested in your products/services. Facebook accounts for about 80% of U.S. social referral share of which you can profit from. Read more on this here!
We Click on Ads
Most Facebook users scroll, see, and engage in ads all the time. The average user clicks on around 11 advertisements in a month. Read more on this here!
1% of 2 Billion...
Though you may not reach all the people who use Facebook/ Instagram, (because not all will be a part of your ideal audience) but 1% of 2 billion is still a great way to row your business and your brand. Read more on this here!
There are loads more statistic that prove digital marketing can reach more people and engage with them about your service at an ever increasing rate.
Are you reaching all of the people who may be interested in your products?
Have you reached all of your goals?